-If spoken to on the Phone & no appointment or listing appointment secured:
Initial Expired Lead Set Up
Step 1: Put into Database as “Seller Lead” and mark lead source as “Expired”…
Step 2: Set up on an Auto Search Alerts with Homes similar to their home in their Neighborhood sending properties similar to their home that become available on the market and go pending (this gives them an idea of what is going on in their area without you committing to a price).
Drip Email 1/ Day 2:
Subject: It was nice talking to you!
Body: Thank you again for taking the time to speak with me the other day on the phone in regards to your home! It was a pleasure talking to you!
Again I apologize your Home did not sell, I know how frustrating that can be! I know you are not looking to re-list your Home at this time and I 100% understand!
I took the liberty to set you up on a “Property Search Tool” that I think you will enjoy, even though you are not looking to sell… This tool will automatically send you homes that come available on the market that are similar to your home and homes that go pending/under contract that are similar to your home. This will help you keep an eye on what is happening in the local real estate market. Again, I know you are not looking at selling anytime soon, and that is not what this is for, but just a tool that allows you to keep an eye out on what is taking place with the market which is always nice to have.
If you ever need anything please feel free to call/text or email anytime. Have a great day!
Sincerely,
Your Realtor
Day 30: Every 30 Days For 6 months Call or Video Text:
Call: If answer: Hi (their name) this is (your name) with (your company), I wanted to do a quick courtesy check in call to see if you have any questions about the home selling process, what is happening in the current real estate market or if you need anything? (pause, let them answer, answer their questions, then ask for the appointment) I have found the next best step in the process is to set a time for me to come out to your home, have you give me a tour of your home, so I can see it in person, it is important to know that when you are listing your home for sale, it becomes a product for sale on the market, when hiring a Realtor, you are hiring them to sale your product for top dollar, so it is really important for me to see your home and that will also allow me the opportunity to show you my step by step marketing plan of action to expose your home to the most amount of buyers and get you a top dollar offer. Also before we meet I will do some in depth research and put together a current market valuation report that we will be able to discuss which will show my professional opinion of what the current value of your home is along with answering all of your questions so that you have all the information you need to make the best decision for yourself and your Family. I have (check your schedule and offer a couple of times for example “I have tomorrow at 8am or 6pm, which one of those times would work best for your you?”).
If no answer leave a voicemail: Hi (their name) this is (your name) with (your company), I wanted to do a quick courtesy check in call to see if you have any questions about the home selling process, what is happening in the current real estate market or if you need anything? Also I wanted to see if you would like to set a time for me to come by, see your home in person, show you my step by step marketing plan of action and go through a current market valuation report to give you an idea of what your home is currently worth. If you have any questions, need anything or would like to set up an appointment please feel free to call, text or email me anytime. Have an amazing day!
If no answer and after leaving the voicemail create and send a video text message: Hi (their name) this is (your name) with (your company), I wanted to do a quick courtesy check in video text to see if you have any questions about the home selling process, what is happening in the current real estate market or if you need anything? Also I wanted to see if you would like to set a time for me to come by, see your home in person, show you my step by step marketing plan of action and go through a current market valuation report to give you an idea of what your home is currently worth. If you have any questions, need anything or would like to set up an appointment please feel free to call, text or email me anytime. Have an amazing day!
Drip Email 2/ Day 60:
Subject: 60 Day Check In…
Body:
I hope you are having an amazing day and week!
Well, it has been about 60 days since we originally spoke and I wanted to check in to see if you have any questions or need anything?
If you ever need anything, I am here to support in any way I can at helping you accomplish your Real Estate Goals! Please feel free to call/text or email anytime!
Sincerely,
Drip Email 3: Day 90:
Subject: 90 Day “Home Valuation Report Check In”
Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.
There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.
Again there is no hassle, no obligation and zero pressure….
If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.
Have an amazing day and please feel free to reach out anytime if you need anything!
Sincerely,
Your Realtor
Drip 4/ Day 180
Subject: 90 Day Home Valuation Check In…
Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.
There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.
Again there is no hassle, no obligation and zero pressure….
If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.
Have an amazing day and please feel free to reach out anytime if you need anything!
Sincerely,
Your Realtor
Day 180: Every 45 Day Call or Video Text For 1 Year:
Call: If answer: Hi (their name) this is (your name) with (your company), I wanted to do a quick courtesy check in call to see if you have any questions about the home selling process, what is happening in the current real estate market or if you need anything? (pause, let them answer, answer their questions, then ask for the appointment) I have found the next best step in the process is to set a time for me to come out to your home, have you give me a tour of your home, so I can see it in person, it is important to know that when you are listing your home for sale, it becomes a product for sale on the market, when hiring a Realtor, you are hiring them to sale your product for top dollar, so it is really important for me to see your home and that will also allow me the opportunity to show you my step by step marketing plan of action to expose your home to the most amount of buyers and get you a top dollar offer. Also before we meet I will do some in depth research and put together a current market valuation report that we will be able to discuss which will show my professional opinion of what the current value of your home is along with answering all of your questions so that you have all the information you need to make the best decision for yourself and your Family. I have (check your schedule and offer a couple of times for example “I have tomorrow at 8am or 6pm, which one of those times would work best for your you?”).
If no answer leave a voicemail: Hi (their name) this is (your name) with (your company), I wanted to do a quick courtesy check in call to see if you have any questions about the home selling process, what is happening in the current real estate market or if you need anything? Also I wanted to see if you would like to set a time for me to come by, see your home in person, show you my step by step marketing plan of action and go through a current market valuation report to give you an idea of what your home is currently worth. If you have any questions, need anything or would like to set up an appointment please feel free to call, text or email me anytime. Have an amazing day!
If no answer and after leaving the voicemail create and send a video text message: Hi (their name) this is (your name) with (your company), I wanted to do a quick courtesy check in video text to see if you have any questions about the home selling process, what is happening in the current real estate market or if you need anything? Also I wanted to see if you would like to set a time for me to come by, see your home in person, show you my step by step marketing plan of action and go through a current market valuation report to give you an idea of what your home is currently worth. If you have any questions, need anything or would like to set up an appointment please feel free to call, text or email me anytime. Have an amazing day!
Drip 5/ Day 270
Subject: 90 Day Home Valuation Check In…
Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.
There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.
Again there is no hassle, no obligation and zero pressure….
If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.
Have an amazing day and please feel free to reach out anytime if you need anything!
Sincerely,
Your Realtor
Drip 6/ Day 315
Subject: Any questions?
Body:
I just wanted to shoot a quick email to check in and see if you need anything or have any questions in regards to the Real Estate Market? Your Home, etc..?
I am always here to help, please feel free to call, text or email anytime if you need anything!
Sincerely,
Your Realtor
Drip 7/ Day 360
Subject: 90 Day Home Valuation Check In…
Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.
There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.
Again there is no hassle, no obligation and zero pressure….
If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.
Have an amazing day and please feel free to reach out anytime if you need anything!
Sincerely,
Your Realtor
Drip 8 Day 450
Subject: 90 Day Home Valuation Check In…
Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.
There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.
Again there is no hassle, no obligation and zero pressure….
If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.
Have an amazing day and please feel free to reach out anytime if you need anything!
Sincerely,
Your Realtor
Drip 9 /day 495
Subject: Any questions?
Body:
I just wanted to shoot a quick email to check in and see if you need anything or have any questions in regards to the Real Estate Market? Your Home, etc..?
I am always here to help, please feel free to call, text or email anytime if you need anything!
Sincerely,
Your Realtor
Day 540, Every 180 Day 3 Years Call or Video Text:
Call: If answer: Hi (their name) this is (your name) with (your company), I wanted to do a quick courtesy check in call to see if you have any questions about the home selling process, what is happening in the current real estate market or if you need anything? (pause, let them answer, answer their questions, then ask for the appointment) I have found the next best step in the process is to set a time for me to come out to your home, have you give me a tour of your home, so I can see it in person, it is important to know that when you are listing your home for sale, it becomes a product for sale on the market, when hiring a Realtor, you are hiring them to sale your product for top dollar, so it is really important for me to see your home and that will also allow me the opportunity to show you my step by step marketing plan of action to expose your home to the most amount of buyers and get you a top dollar offer. Also before we meet I will do some in depth research and put together a current market valuation report that we will be able to discuss which will show my professional opinion of what the current value of your home is along with answering all of your questions so that you have all the information you need to make the best decision for yourself and your Family. I have (check your schedule and offer a couple of times for example “I have tomorrow at 8am or 6pm, which one of those times would work best for your you?”).
If no answer leave a voicemail: Hi (their name) this is (your name) with (your company), I wanted to do a quick courtesy check in call to see if you have any questions about the home selling process, what is happening in the current real estate market or if you need anything? Also I wanted to see if you would like to set a time for me to come by, see your home in person, show you my step by step marketing plan of action and go through a current market valuation report to give you an idea of what your home is currently worth. If you have any questions, need anything or would like to set up an appointment please feel free to call, text or email me anytime. Have an amazing day!
If no answer and after leaving the voicemail create and send a video text message: Hi (their name) this is (your name) with (your company), I wanted to do a quick courtesy check in video text to see if you have any questions about the home selling process, what is happening in the current real estate market or if you need anything? Also I wanted to see if you would like to set a time for me to come by, see your home in person, show you my step by step marketing plan of action and go through a current market valuation report to give you an idea of what your home is currently worth. If you have any questions, need anything or would like to set up an appointment please feel free to call, text or email me anytime. Have an amazing day!
Drip 10/ Day 550
Subject: 90 Day Home Valuation Check In…
Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.
There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.
Again there is no hassle, no obligation and zero pressure….
If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.
Have an amazing day and please feel free to reach out anytime if you need anything!
Sincerely,
Your Realtor
Drip 11/ Day 630
Subject: 90 Day Home Valuation Check In…
Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.
There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.
Again there is no hassle, no obligation and zero pressure….
If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.
Have an amazing day and please feel free to reach out anytime if you need anything!
Sincerely,
Your Realtor
Drip 12/ Day 675
Subject: Any questions?
Body:
I just wanted to shoot a quick email to check in and see if you need anything or have any questions in regards to the Real Estate Market? Your Home, etc..?
I am always here to help, please feel free to call, text or email anytime if you need anything!
Sincerely,
Your Realtor
Drip 13/ Day 720
Subject: 90 Day Home Valuation Check In…
Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.
There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.
Again there is no hassle, no obligation and zero pressure….
If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.
Have an amazing day and please feel free to reach out anytime if you need anything!
Sincerely,
Your Realtor
Drip 14/ 765
Subject: Any questions?
Body:
I just wanted to shoot a quick email to check in and see if you need anything or have any questions in regards to the Real Estate Market? Your Home, etc..?
I am always here to help, please feel free to call, text or email anytime if you need anything!
Sincerely,
Your Realtor
Drip 15/ Day 810
Subject: 90 Day Home Valuation Check In…
Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.
There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.
Again there is no hassle, no obligation and zero pressure….
If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.
Have an amazing day and please feel free to reach out anytime if you need anything!
Sincerely,
Your Realtor
Drip 16/ 900
Subject: 90 Day Home Valuation Check In…
Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.
There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.
Again there is no hassle, no obligation and zero pressure….
If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.
Have an amazing day and please feel free to reach out anytime if you need anything!
Sincerely,
Your Realtor
