Timeline Established: Reengagement Campaign

This drip campaign is designed to work with other Timeline established campaigns. The way it works is other timeline established campaigns act as touch points until such a time the lead wants you to follow up with them. Example: Say a lead wants you to follow up with them next summer, you’d add a task reminder for you to put that lead on this Timeline Established: Reengagement Campaign for the date that they want you to follow up with them.

Campaign consist of 16 custom touch points within 30 days. 7 text messages, 4 emails, and 5 call tasks.

Call tasks are optional but recommended if you’ve previously have spoken to the lead on the phone. Let’s be real, not everyone likes getting phone calls and some Realtors hate calling people. So it’s your call (pun not intended). You can also substitute call tasks for Slydials. 

NAME = Clients First Name 

YOURNAME = Is YOUR first name         

YOURPHONENUMBER = Is your cell or office phone number 

YOURBROKERAGE = The company you work for

 

Immediately: Task Reminder

Make sure you take lead off of other Timeline Established Campaign.

 

Immediately: Task Reminder

Put lead back on property alerts for the homes that they were previously looking at.

 

Day 1: Text #1 @8:30am

Good Morning NAME, YOURNAME The Realtor here! Last time we spoke you told me to follow up with you around this time so we can start up your home search again. You ready to get things started?

 

Day 1: Email #1 @8:30am

Subject Line: Home

Good Morning NAME,

Your favorite Realtor here 🙂

Last time we spoke you told me to check in with you around this time to start up your home search again.

Ready to start up your home search?

Let’s schedule a time to chat and get things started. Call me when you have a minute YOURPHONENUMBER

 

Day 2: Call #1

*Don’t think of this as a call script. Think of it more as a guideline. A battle plan if you will. The name of the game is building trust and rapport so you can ask for the appointment. Remember! Tonality and how you say things is more important than what you say.

Hi NAME! YOURNAME with YOURBROKERAGE here. How are you? Last time we spoke you told me to follow up with you in *The Current Month/Year* so we could start your search back up. Are you ready to start things back up again?

Client “no”. You: Oh really? What changed in your search? When are you hoping to be in your new home? When were you planning on picking things up again? Anything I can do for you in the meantime? Etc.

*if the client says yes it is important to rebuild some rapport before asking for the appointment. I find it best to talk to a client for 6 to 8 minutes before asking for an appointment. This is a great time to figure out their motivation, wants, needs, etc. and to build trust.  

Client “yes”. You: Great! Now it’s been awhile, do you mind refreshing me on what exactly it is you’re looking for?

Why is that important?

When would you like the keys in your hands?

What’s the most important thing for you in your new home?

Set the appointment: Well our next step before we can start looking at houses is to sit down and come up with a game plan and go over the home buying process. Plus I’ll have some paperwork for you to sign. When would be a good day and time for you?

Before ending the call: Is there anything else I can do for you NAME?

*If no answer leave voicemail “Hi NAME, YOURNAME with YOURBROKERAGE here. Last time we spoke you told me to reach out to you around this time to start up your home search again. When you have a minute give me a ring back so we can come up with a game plan and get you into that new home you’ve been wanting. Feel free to call or text me back at YOURNUMBER again this is YOURNAME and my number is YOURNUMBER. Looking forward to hearing from you.

 

Day 4: Text #2 @10am

Hey NAME, I wanted to follow up on my pervious message. You ready to start your home search back up? -YOURNAME the Realtor

 

Day 5: Call #2

*Don’t think of this as a call script. Think of it more as a guideline. A battle plan if you will. The name of the game is building trust and rapport so you can ask for the appointment. Remember! Tonality and how you say things is more important than what you say.

Hi NAME! YOURNAME with YOURBROKERAGE here. How are you? Last time we spoke you told me to follow up with you in *The Current Month/Year* so we could start your search back up. Are you ready to start things back up again?

Client “no”. You: Oh really? What changed in your search? When are you hoping to be in your new home? When were you planning on picking things up again? Anything I can do for you in the meantime? Etc.

*if the client says yes it is important to rebuild some rapport before asking for the appointment. I find it best to talk to a client for 6 to 8 minutes before asking for an appointment. This is a great time to figure out their motivation, wants, needs, etc. and to build trust.  

Client “yes”. You: Great! Now it’s been awhile, do you mind refreshing me on what exactly it is you’re looking for?

Why is that important?

When would you like the keys in your hands?

What’s the most important thing for you in your new home?

Set the appointment: Well our next step before we can start looking at houses is to sit down and come up with a game plan and go over the home buying process. Plus I’ll have some paperwork for you to sign. When would be a good day and time for you?

Before ending the call: Is there anything else I can do for you NAME?

*If no answer leave voicemail “Hi NAME, YOURNAME with YOURBROKERAGE here. Last time we spoke you told me to reach out to you around this time to start up your home search again. When you have a minute give me a ring back so we can come up with a game plan and get you into that new home you’ve been wanting. Feel free to call or text me back at YOURNUMBER again this is YOURNAME and my number is YOURNUMBER. Looking forward to hearing from you.

 

Day 5: Email #2 @11am

Subject Line: Missed Call NAME…

Hi NAME,

I tried giving a ring… Wanted to follow up and see if you’re ready to start up your search for a new home.

Could you give me a ring or shoot me a message when you have a minute? Would love to help you out with your search 🙂

My cell # is YOURPHONENUMBER

Sincerely,

 

Day 7: Text #3 @4pm

Afternoon NAME, your friendly Realtor here. Wanted to circle back and see where you wanted to go from here. Ready to start your search back up? -YOURNAME

 

Day 10: Call #3

*Don’t think of this as a call script. Think of it more as a guideline. A battle plan if you will. The name of the game is building trust and rapport so you can ask for the appointment. Remember! Tonality and how you say things is more important than what you say.

Hi NAME! YOURNAME with YOURBROKERAGE here. How are you? Last time we spoke you told me to follow up with you in *The Current Month/Year* so we could start your search back up. Are you ready to start things back up again?

Client “no”. You: Oh really? What changed in your search? When are you hoping to be in your new home? When were you planning on picking things up again? Anything I can do for you in the meantime? Etc.

*if the client says yes it is important to rebuild some rapport before asking for the appointment. I find it best to talk to a client for 6 to 8 minutes before asking for an appointment. This is a great time to figure out their motivation, wants, needs, etc. and to build trust.  

Client “yes”. You: Great! Now it’s been awhile, do you mind refreshing me on what exactly it is you’re looking for?

Why is that important?

When would you like the keys in your hands?

What’s the most important thing for you in your new home?

Set the appointment: Well our next step before we can start looking at houses is to sit down and come up with a game plan and go over the home buying process. Plus I’ll have some paperwork for you to sign. When would be a good day and time for you?

Before ending the call: Is there anything else I can do for you NAME?

*If no answer leave voicemail “Hi NAME, YOURNAME with YOURBROKERAGE here. Last time we spoke you told me to reach out to you around this time to start up your home search again. When you have a minute give me a ring back so we can come up with a game plan and get you into that new home you’ve been wanting. Feel free to call or text me back at YOURNUMBER again this is YOURNAME and my number is YOURNUMBER. Looking forward to hearing from you.

  

Day 12: Text #4 @11am

Could I get an update from you NAME? Trying to figure out where you wanna go from here… Last time we spoke you said to follow up with you around this time so I could help you with your home search… If you need to put things on hold or if you’re just to busy no worries…I just wanna make sure I’m giving you the best help. YOURNAME the Realtor

 

Day 15: Call #4

*Don’t think of this as a call script. Think of it more as a guideline. A battle plan if you will. The name of the game is building trust and rapport so you can ask for the appointment. Remember! Tonality and how you say things is more important than what you say.

Hi NAME! YOURNAME with YOURBROKERAGE here. How are you? Last time we spoke you told me to follow up with you in *The Current Month/Year* so we could start your search back up. Are you ready to start things back up again?

Client “no”. You: Oh really? What changed in your search? When are you hoping to be in your new home? When were you planning on picking things up again? Anything I can do for you in the meantime? Etc.

*if the client says yes it is important to rebuild some rapport before asking for the appointment. I find it best to talk to a client for 6 to 8 minutes before asking for an appointment. This is a great time to figure out their motivation, wants, needs, etc. and to build trust.  

Client “yes”. You: Great! Now it’s been awhile, do you mind refreshing me on what exactly it is you’re looking for?

Why is that important?

When would you like the keys in your hands?

What’s the most important thing for you in your new home?

Set the appointment: Well our next step before we can start looking at houses is to sit down and come up with a game plan and go over the home buying process. Plus I’ll have some paperwork for you to sign. When would be a good day and time for you?

Before ending the call: Is there anything else I can do for you NAME?

*If no answer leave voicemail “Hi NAME, YOURNAME with YOURBROKERAGE here. Last time we spoke you told me to reach out to you around this time to start up your home search again. When you have a minute give me a ring back so we can come up with a game plan and get you into that new home you’ve been wanting. Feel free to call or text me back at YOURNUMBER again this is YOURNAME and my number is YOURNUMBER. Looking forward to hearing from you.

 

Day 17: Email #3 @7:30am

Subject Line: Update?

Morning NAME,

I was hoping to get an update from you regarding your home search. I haven’t heard back from you yet and I wanted to see where you’d like to go from here…

Last time we spoke you told me to follow up with you around this time so we could start looking for a new home again.

If you need to put things back on hold for a bit no worries… I just wanted to make sure I wasn’t dropping the ball or something.

Let me know when you have a minute.

YOURNAME the Realtor

 

Day 18: Text #5 @9am

?

 

Day 24: Text #6 @12pm

Did I do something wrong NAME?

 

Day 5: Call #5

*Don’t think of this as a call script. Think of it more as a guideline. A battle plan if you will. The name of the game is building trust and rapport so you can ask for the appointment. Remember! Tonality and how you say things is more important than what you say.

Hi NAME! YOURNAME with YOURBROKERAGE here. How are you? Last time we spoke you told me to follow up with you in *The Current Month/Year* so we could start your search back up. Are you ready to start things back up again?

Client “no”. You: Oh really? What changed in your search? When are you hoping to be in your new home? When were you planning on picking things up again? Anything I can do for you in the meantime? Etc.

*if the client says yes it is important to rebuild some rapport before asking for the appointment. I find it best to talk to a client for 6 to 8 minutes before asking for an appointment. This is a great time to figure out their motivation, wants, needs, etc. and to build trust.  

Client “yes”. You: Great! Now it’s been awhile, do you mind refreshing me on what exactly it is you’re looking for?

Why is that important?

When would you like the keys in your hands?

What’s the most important thing for you in your new home?

Set the appointment: Well our next step before we can start looking at houses is to sit down and come up with a game plan and go over the home buying process. Plus I’ll have some paperwork for you to sign. When would be a good day and time for you?

Before ending the call: Is there anything else I can do for you NAME?

*If no answer leave voicemail “Hi NAME, YOURNAME with YOURBROKERAGE here. Last time we spoke you told me to reach out to you around this time to start up your home search again. When you have a minute give me a ring back so we can come up with a game plan and get you into that new home you’ve been wanting. Feel free to call or text me back at YOURNUMBER again this is YOURNAME and my number is YOURNUMBER. Looking forward to hearing from you.

 

Day 30: Text #7 @9am

Goodbye NAME… I’m sorry I couldn’t help. Let me know if anything changes. YOURNAME the Realtor

*note I will continue to follow up with this lead by putting them on another drip campaign, however I like to send out a “goodbye” message at the end of a campaign as a last ditch effort for reengagement. A fairly good message at getting a response/update from a lead.

 

Day 30: Email #4 @9am

Subject Line: Goodbye NAME…

Hi NAME I just wanted to quickly say goodbye as I take it you’re no longer needing any help with your home search.

No problem!

 

Let me know if anything changes.

Have a great day!

 

Day 35: Task Reminder

Put lead on NOT RIGHT NOW: CHECKING IN: 25 DAY TOUCH

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