It is also recommend to put the lead on a holiday drip, monthly market newsletter (with their permission), and ask them if they’d like you to leave them on property alerts.
This drip campaign is also designed to work with Timeline Established: Reengagement Campaign which is used to reengage the lead on the date that they told you to follow up with them on. So make sure you have that campaign ready to go as well.
NAME = Clients First Name
YOURNAME = Is YOUR first name
YOURPHONENUMBER = Is your cell or office phone number
Immediately: Task Reminder
Add lead to holiday drip
Immediately: Task Reminder
Create task reminder for the date that they want you to follow up with them. Include the following message inside of the task reminder: “Put lead on ‘Timeline Established: Reengagement Campaign’ and remove lead from this campaign.”
Day 1: Text #1 @8:30am
Good morning NAME I forgot to ask, would you like me to subscribe you to my monthly housing market update newsletter (that’s a mouthful…)? Great way to keep a pulse on the local housing market. If not no worries! I just wanted to ask. 🙂 -YOURNAME The Realtor
Day 45 Email #1 @ 7am
Subject: Your Passive Home Search Check in
Good morning NAME,
I hope all is well!
I know you’re still a year or so out before we start up your home search again. But I wanted to quickly touch bases and see if you needed anything?
I apologize for following up so soon! My goal this year is to focus on providing the highest level of customer service and I wanted to make sure I’m not forgetting anything. 🙂
I know we’re a ways out but if you need anything feel free to save my info and reach out when you need me!
Your friendly Realtor
Day 45: Text #2 @8:30am
Morning NAME, YOURNAME the Realtor here. I know you’re still nearly a year out before you start up your home search again. I just wanted to quickly touch bases and check in to see if you needed anything? Anything I can do for you?
Day 90: Task Reminder
If appropriate, do a personal touch of your choice. i.e video message, personal phone call, Slydial, or letter.
Day 135: Text #3 @4pm
Afternoon NAME, I hope you had a great day! I wanted to circle back and make sure I’m not dropping the ball. I know the home search is still on hold for bit… But I wanted to see if there was anything I could do for you. YOURNAME the Realtor
Day 135: Email #2 @4pm
Subject Line: Quarterly Home Search Check In
Hi NAME
I hope all is well!
I know the home search is still on hold for a bit. However I wanted to circle back and make sure you didn’t need anything.
Everything good? Anything I can do for you?
Sincerely,
Day 180: Task Reminder
If appropriate, do a personal touch of your choice. i.e video message, personal phone call, Slydial, or letter.
Day 220: Text #4 @10am
How’s it going NAME? YOURNAME the Realtor here. Just wanted to quickly check in and see if you needed anything?
Day 220: Email #3 @10am
Subject Line: Quarterly Home Search Check In
Hi NAME,
Just doing my quarterly home search check in.
Anything I can do for you?
We’re getting closer to starting up your search again so if you need something let me know!
Sincerely,
Day 270: Task Reminder
If appropriate, do a personal touch of your choice. i.e video message, personal phone call, Slydial, or letter.
Day 315: Text #5 @9am
Good morning NAME, I wanted to do my usual check in as we get closer to starting up your home search. Anything I can do for you in the meantime? YOURNAME The Realtor
Day 315: Email #4 @9am
Subject Line: New Home?
Morning NAME,
We’re getting closer to starting up your home search again and I wanted to do my usual check in 🙂
Anything I can do for you in the meantime?
Have a great day!
YOURNAME the Realtor
Day 360: Task Reminder
If appropriate, do a personal touch of your choice. i.e video message, personal phone call, Slydial, or letter. You should also be getting close to adding them to the campaign “Timeline Established: Reengagement Campaign”
Day 405: Text #6 @8:30am
Hi NAME, YOURNAME the Realtor here! Wanted to see if you’re ready to start up your home search or are we still a ways off?
Day 405: Email #5 @8:30am
Subject Line: Quarterly Home Search Check In
Hi NAME,
YOURNAME the Realtor here just doing my usual check in.
Wanted to see if you’re ready to start your home search back up again? Or should we put things on hold for a little longer?
If you’d like I can send you a fresh list of homes…
Have a great day!
Day 450: Task Reminder
If appropriate, do a personal touch of your choice. i.e video message, personal phone call, Slydial, or letter. You should also be getting close to adding them to the campaign “Timeline Established: Reengagement Campaign”
Day 500: Task Reminder
Mistakes were made! Drip campaign should not have gotten to this point. Figure out next step. Put lead on “No back up plan
