IDX: Home Buyer | Follow Up Drip Campaign

*Share this campaign with a Realtor friend!

IDX: Home Buyer

This drip is designed for any lead that you’ve spoken too that you’ve put on an IDX Search. Ideally ALL leads should be on some sort of IDX search. This drip consist of 6 months of follow mostly custom text and emails with a few optional call or slydial tasks.

IDX: Home Buyer

This drip is designed for any lead that you’ve spoken too that you’ve put on an IDX Search. Ideally ALL leads should be on some sort of IDX search. Do not put leads that are on other drips on this drip unless it is a custom follow up drip campaign or you know what the other drip entails.

If you’ve scheduled a showing appointment with the lead it is recommend to either pause the drip, stop the drip completely, or delete any drips that are going to go out within 7 days of your scheduled appointment. Last thing you want during a house showing is for your client to get a automated text from you asking if they’d like to see any houses this weekend (awkward). If you take a client off this drip DO NOT put them back on this drip. Either put them on the “Custom F/U: Working Lead” drip or the “IDX: Touch” Drip campaign.

Call tasks are optional but recommended if you’ve previously have spoken to the lead on the phone. Let’s be real, not everyone likes getting phone calls and some Realtors hate calling people. So it’s your call (pun not intended). You can also substitute call tasks for Slydials.

 

Immediately Task: Put Lead On IDX Email Alerts

 

Day 1: Text #1 @8:30am

Good morning NAME I forgot to ask, would you like me to subscribe you to my monthly housing market update newsletter (that’s a mouthful…)? Great way to keep a pulse on the local housing market. If not no worries! I just wanted to ask. 🙂 -YOURNAME The Realtor

OPTIONAL HTML EMAIL: NOT INCLUDED IN LIONDESK DRIP PURCHASE. Keep A Pulse On The Market/Subscribe To My Monthly News Letter HTML Email Day 1 at 830am

 

Day 4: Text #2 @ 9am

How’s it going NAME? I just wanted to quickly check in and make sure you got those houses I emailed you. Are there any that you’d like to see? -YOURNAME The Realtor

 

Day 9: Email #1 @10:30am

Subject Line: Private Showing?

Good morning NAME,

I hope all is well!

Also wanted to make sure you’re getting all the new listings I’ve been sending you.

See any that you want to check out?

I’d be more than happy to arrange a private showing 🙂

Your Realtor,

 

Day 10: Text #3 @4pm

Good day good day NAME! lol just circling back to check in and see how things are going. Any houses pop up that you’d like to see?

 

Day 11: Call Or Slydial Task

 

Day 17: Text #4 @9am

Hi NAME, I just wanted to check in and see how things are going? Anything I can help you with? Any questions?

 

Day 20: Email #2 @10:15am

Subject Line: It’s Complicated NAME…

Hey NAME I hope all is well!

I quickly wanted to reach out and let you know that if you EVER have any questions about the home buying process or ANYTHING I’m always here to help.

It’s no secret that real estate contracts, navigating the market, negotiations, title, escrow, and all that jazz is complicated… Even selling your house while buying is complicated.

Please don’t be shy about asking. I’m more than happy to answer any of your questions or even meet you at my office or grab a cup of coffee and go over the entire process with you. Though, if you feel confident in the home buying process no worries! I’m here to help. 🙂

Sincerely,

Your Realtor

 

Day 25: Text #5 @8:45am

Hi NAME, just wanted to check in and make sure those homes I’m sending ya still match your search criteria. Do you want me to expand the search or narrow it down a little more?

 

Day 30: Email #3 @12:30pm

Subject Line: Checking In NAME,

Hey NAME how’s it going?

I just wanted to check in and see if you needed anything?

See any homes that you’d like to see?

Your Realtor,

 

Day 31: Call Or Slydial Task

 

Day 34: Text #6 @ 2:35

Hi NAME, So I wanted to mention that if you’re ever to busy to look at a place or out of town for some reason let me know and I can take a video tour of the house you like and send it to you. 🙂 -YOURNAME The Realtor

*if You do 360 Video Tours Send this text instead. Current Drips Download keys include the “video Tour” Text from above due to most agents not using 360 videos. But if possible, use below text instead.

Hi NAME, So I wanted to mention that I do virtual reality home tours, so if you’re ever to busy to look at a place or out of town for some reason let me know and I can send you a VR tour of the house you like. I’ll send you more info in a email. In the meantime here is a quick demo of a showing In did for another client: LINK

*Also send out this email if you are doing 360 home tours.

Subject: More Info About Virtual Reality House Hunting

Hi NAME

As promised here is that additional info about Virtual Reality House Hunting. 🙂

Real quick here is an article I wrote with some videos going more in-depth regarding Virtual Reality House Hunting. Feel free to check it out! https://www.tommymutchler.com/virtual-reality-house-hunting/

Q: What is Virtual Reality House Hunting?

A: Virtual Reality House Hunting is like a video walk through tour except you can literally look where ever you want and not just where the camera is pointed. We use a 360 video camera to capture every square inch of the home so you can view it from the comfort of your couch. Here is a demo of it in action. https://www.youtube.com/watch?v=QI1DhNjs5I0&list=PLcOoltUhhvXstDS9PxRGWDxMvTSZkklzB&index=2

Q: Do I need special equipment or software?

A: Nope! You will able to experience any virtual reality/360 home tour via the YouTube App (for Mobile) OR YouTube.com. If you’re watching on your computer, you will need to use the chrome web browser for best video quality. We also give out free VR Googles that work with your phone upon special request. Let me know if you’re interested in a free pair!

Q: How do I get a Virtual Reality House Tour?

A: Easy! Just email or text me the home you want to see, I’ll go record a VR tour for you, upload it to YouTube, and send you a link so you can view it!

If there are any houses you’d like to see but can’t make time for, let me know! 🙂

Your Realtor,


Day 40: Email #4 @12pm

Subject Line: Monthly Home Search Check in

Afternoon NAME

As always, I hope everything is fantastic with you

Wanted to make sure the homes I’m sending you are still relevant.

If not, let me know so I can adjust the settings.

Your Realtor

 

Day 44: Text #7 @10am

Hey NAME, I just wanted to check in regarding those houses I’ve been sending ya. See any that catch your eye?

 

Day 45: Call Or Slydial Task

 

Day 50: Email #5 Custom Video Email

Subject Line: Video Message For NAME

Script: Hey NAME how’s it going? It’s been awhile hasn’t it… Anyways I just wanted to reach out and see how you’re doing and see if you needed anything. The market is still pretty crazy right now so if you see something you like don’t hesitate to reach out. Talk to ya soon NAME!

*Unless you pre-record a generic message for all leads (just don’t say their name) set this video email up as a task reminder. If you purchase the download key for this drip it’ll appear as a task reminder. Remember it is always recommended to write the clients name on a white board and point to it to get their attention.

 

Day 54: Text #8 @1:45pm

Hey NAME, so I am keeping an eye out for off market listings for you as well. (though they’re a bit more rare). Also I wanted to mention that if you see an off market listing or a for sale by owners listings please feel free to reach out to me. I of course can still show you and help you buy these types of houses/listings 🙂

 

Day 66: Text #9 @8:15am

Hi NAME, just checking in. Need anything? -YOURNAME The Realtor

 

Day 70: Email: #6 @7am

Subject Line: See Anything You Like?

See any homes that you like NAME?

Anything that you wanna take a look at?

Your Realtor

 

Day 80: Text #10 @11am

Hi NAME, kind of random but did you know we have a home search app that has new homes listed before they’re on most websites? Let me know if you’d like me to create you an account and send you a link to download it from the app store. YOUR NAME The Realtor

 

Day 81: Call Or Slydial Task

 

Day 88: Email #7 @2pm

Subject Line: Monthly Home Search Check in

Afternoon NAME

As always, I hope everything is fantastic with you

Wanted to make sure the homes I’m sending you are still relevant.

If not, let me know so I can adjust the settings.

Your Realtor

 

Day 95: Text #11 @9am

Good morning NAME! just circling back to check in and see how things are going. Any houses pop up that you’d like?

 

Day 103: Email #8 @8:30am

Subject Line: It’s Complicated NAME…

Hey NAME I hope all is well!

I know you already know this but just as a reminder that if you EVER have any questions about the home buying process or ANYTHING I’m always here to help.

It’s no secret that real estate contracts, navigating the market, negotiations, title, escrow, and all that jazz is complicated… Even selling your house while buying is complicated.

Please don’t be shy about asking. I’m more than happy to answer any of your questions or even meet you at my office or grab a cup of coffee and go over the entire process with you. Though if you feel confident in the home buying process no worries! I’m here to help. 🙂

Sincerely,

Your Realtor

 

Day 110: Text #12 @2:15

Hi NAME, just wanted to check in and make sure those homes I’m sending you still match your search criteria. Do you want me to expand the search or narrow it down a little more? Let me know if I should update them. YOURNAME The Realtor

 

Day 111: Call Or Slydial Task

 

Day 118: Email #9 @7pm

Subject Line: Good Evening NAME

Good evening NAME,

I’m just working late and I thought I’d reach out to see if you need anything.

How’s the house hunting going? Have a questions? Any homes you’d like to see?

Let me know!

Your Realtor,

 

Day 125: Text #13 @8:30am

Good Morning NAME, Just wanted to do my monthly check in. Need anything real estate related? Any homes you wanna see?

 

Day 133: Email #10 @10am

Subject Line: Just FYI…

Hey NAME just a friendly reminder if your ever busy or out of state I can always send you a video tour of any homes that interests you.

Just let me know!

Your Realtor

 

Day 140: Text #14 @4pm

Hi NAME, I’ve been keeping my eye out for off market listings for you… Other than that one I sent ya a few months back I haven’t seen much. I’ll keep looking though! -YOURNAME The Realtor

 

Day 141: Call Or Slydial Task

 

Day 148: Email #11 Custom Video Email

Subject Line: Video Message For NAME

Script: Hey NAME how’s it going? It’s been awhile hasn’t it… Anyways I just wanted to reach out and see how you’re doing and see if you needed anything. The market is still pretty crazy right now so if you see something you like don’t hesitate to reach out. Talk to ya soon NAME! 

*Unless you pre-record a generic message for all leads (just don’t say their name) set this video email up as a task reminder. If you purchase the download key for this drip it’ll appear as a task reminder. Remember it is always recommended to write the clients name on a white board and point to it to get their attention.

Day 155: Text #15 @1pm

Hey NAME, I know you already know this but if you ever have any questions about the home buying process please always feel free to reach out. Obviously it’s a complicated process so don’t feel shy about asking questions! YOURNAME The Realtor

 

Day 163: Email #11 @7am

Subject Line: Is it still on?

Morning NAME,

I’m checking in to see if you’re still looking for a home?

Your Realtor

 

Day 170: Text #16 @10am

NAME?

 

Day 171: Call Or Slydial Task

 

Day 180: Agent Task Note:

If lead has been unresponsive for last 2 months add lead to “Spoken Too: Working Lead: Lost Contact” Campaign.

If lead is responsive and still looking for a home add lead to “IDX: Touch” Campaign.

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