JS Expired Seller Lead “Have NOT Spoken To” Drip Plan 

This drip is designed to convert expired leads from your preferred lead source. This drip is composed off a call script, call schedule, and automated emails. Drip also works well with JS Expired Seller Lead “Have Spoken To” Email Drip Campaign:

Step 1: Put into Database as “Seller Lead”, and Expired as Lead the Lead Source

Step 2: Set up on an Auto Search Alerts with Homes similar to their home in their Neighborhood sending properties similar to their home that become available on the market and go pending (this gives them an idea of what is going on in their area without you committing to a price).

Step 3: Put on “Expired Seller Lead “Have NOT Spoken To” Drip

-First: Identify your favorite Expired Script…

-Second: Obtain the daily expired lead list from your preferred/chosen provider..

-Call Schedule: Day 1, Then Every 21 Days for 7 Call Attempts, Then every 180 days for 3 Call Attempts. Entire call/task follow up campaign should run for a total of 23 months.

Call # 1 Day 1

Call # 2 Day 21

Call # 3 Day 42

Call # 4 Day 63

Call # 5 Day 84

Call # 6 Day 105

Call # 7 Day 126

Call # 8 Day 147

Call # 9 Day 327

Call # 10 Day 507

Call # 11 Day 687

Example Effective Expired Script & Voicemail:

Expired Script:

“Hi (their name), this is (your name) with (your company)…. I was just on the MLS and saw your home just expired off the market…. I was looking at your home’s photos, you have a beautiful home…. I am really surprised it did not sell…..   Why do you feel it did not sell?

I know you had Goals to get your home sold and I apologize that did not happen, however it does not mean it still can’t happen…

As Realtors we all have access to the same tools, but what separates us is how we use those tools…. We have an exact game plan in place from the second you decide we are the Realtor for you until the second your home sells…

We also offer a 1 Day Listing Agreement, which means you can cancel with us anytime… you are not stuck in a contract, if you ever feel we have made a mistake you can fire me immediately with no hassle, no cost and no obligation…. This guarantees you will not make the same mistake by hiring the wrong Realtor….

We would love to stop by and just spend a few minutes going over our marketing plan of action showing how we can help you accomplish your real estate goals and get you the most amount of money in your pocket… there is no hassle, no obligation and absolutely no pressure…. just giving you all the information you need to make the best decision for yourself and your Family…

What time works best for you tomorrow to meet? (If they can’t meet tomorrow: What time works best for you this week to meet?)

If They Say… They are not interested in meeting to sell at this time say: “No worries at all, I 100% understand and respect that… With your permission, we would love to stay in touch so if and when that time comes that you are thinking of re-listing your home, you have all of our information and hopefully we can set up a time to interview for the job… What is the best email to stay in touch with you at?”

Expired Lead Voicemail Script:

“Hi (their name and/or names) this is (your name) with REVISTO Real Estate Group… I was just on the MLS and noticed your home at (their address) expired off the MLS… If you still have the same goals of selling your home, I would love to talk to you about how we can guarantee your goals are accomplished! Please give me a call back at 623-703-7445 when you have a moment. Thanks and have an amazing day!”

Drip Email 1/ Day 1: 

Subject: I am really sorry….

Body:  I am really sorry to see that your home did not sell while it was listed on the market! I know how frustrating it can be to have a goal set and then to have that goal not accomplished!

I know you are getting bombarded by other Realtors calling you and begging for your listing which can be really annoying…. So instead of being another Realtor calling you, I figured I would send you a quick email….

First, I want you to know that I am not here to pressure you into listing your home with me. You may want to re-list right away, you may want a break… you may even have decided to not sell at all and all of those are 100% OK.

I just wanted to reach out to let you know that if you have any questions, or need anything, I am here to help in any way I possibly can! There are many things I do different than all the other Realtors in the area that allow my Clients to get their Homes Sold for Top Dollar.

Also, just so you know… Everything I do is no hassle, no obligation and absolutely no pressure. If you ever are at the point where you think you would like to sell your home, all I ask is for an opportunity to interview for the job.

Thank you again and please feel free to call/text or email anytime!

Sincerely,

Your Realtor 

Drip Email 2/ Day 4

Subject: Following Up From Email Sent 2 Days Ago…

Body:  I know you are extremely busy and have a lot going on…. I just wanted to see if you had a moment to see the email I sent a couple days ago?  Just in case you didn’t here is what I sent:

I am really sorry to see that your home did not sell while it was listed on the market! I know how frustrating it can be to have a goal set and then to have that goal not accomplished!

I know you are getting bombarded by other Realtors calling you and begging for your listing which can be really annoying…. So instead of being another Realtor calling you, I figured I would send you a quick email….

First, I want you to know that I am not here to pressure you into listing your home with me. You may want to re-list right away, you may want a break… you may even have decided to not sell at all and all of those are 100% OK.

I just wanted to reach out to let you know that if you have any questions, or need anything, I am here to help in any way I possibly can! There are many things I do different than all the other Realtors in the area that allow my Clients to get their Homes Sold for Top Dollar.

Also, just so you know… Everything I do is no hassle, no obligation and absolutely no pressure. If you ever are at the point where you think you would like to sell your home, all I ask is for an opportunity to interview for the job.

Thank you again and please feel free to call/text or email anytime!

Sincerely,

Your Realtor 

Drip Email 3/ Day 7:

Subject: Awesome Tool I set you up on….

Body: 

Again I apologize your Home did not sell, I know how frustrating that can be! I know you are not looking to re-list your Home at this time and I 100% understand!

I took the liberty to set you up on a “Property Search Tool” that I think you will enjoy, even though you are not looking to sell…  This tool will automatically send you homes that come available on the market that are similar to your home and homes that go pending/under contract that are similar to your home. This will help you keep an eye on what is happening in the local real estate market. Again, I know you are not looking at selling anytime soon, and that is not what this is for, but just a tool that allows you to keep an eye out on what is taking place with the market which is always nice to have.

If you ever need anything please feel free to call/text or email anytime. Have a great day!

Sincerely,

Drip Email 4/ Day 14:

Subject: Quick check in….

Body:  I know you are busy so I don’t want to keep you… but wanted to check in to see if you received the market valuation report I sent you and see if you have any question or need anything?

If so feel free to call or email anytime, I am always here to help! Have a great day!

Sincerely,

Your Realtor

Drip Email 5/ Day 28:

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Your Realtor

Drip Email  6/ Day 42

Subject: # 1 Mistake Homeowners Make When Choosing a Realtor….

Body:

I hope you are having and amazing day! I know you may not be looking to Sell anytime soon, but I always like to make sure my Clients are educated so when that time comes you are that much more prepared…

Today I wanted to share the # 1 mistake Homeowners make when choosing a Realtor… which is choosing the Realtor solely based on the Realtors recommend list price.

This is a tactic some Realtors use to just get your listing, they may give you an inflated price, tell you what they think you want to hear just to get you to list with them..

There are 2 reasons you should choose the Realtor you decided to go with… #1: Who has the most aggressive marketing plan of action to get your home exposed to the most amount of Buyers out there…  #2: Who has the best contract negotiation skills to ensure you are getting as much money in your pocket as possible…

Now, of course the “List Price” of your home matters. However as your Real Estate Professional I am going to share with you all the recent sold, current pending and active comparables to your property and give you a realistic recommended list price. That does not mean you have to list at my recommended price. It is your home, you are the boss and I work for you. But it is always important that I am up front and give what I feel is the true market value of your home.

If you have any questions or need anything please feel free to call, email or text anytime!

Sincerely,

Your Realtor 

Dip Email 7/ Day 56

Subject: Would You Like Me FREE “How To Prep Your Home For Sale Guide”?

Body:

I hope you are having a fantastic week! I wanted to reach out and see if you would like me to send you a FREE copy of my “How To Prep Your Home For Sale Guide”?

This is a step by step guide that has proven to get our Clients thousands of more dollars in their pocket at closing, by just doing some small little things to their homes.

The guide discusses everything from curb appeal to the garage to the kitchen and even discusses the importance of great first impressions.

If you would like a free copy, just reply back and say “Please send me the free How To Prep Your Home For Sale Guide”… and I will send it over ASAP…

If you ever need anything, please feel free to reach out anytime!

Sincerely,

Your Realtor

Drip 8/ Day 80

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Drip 9/ Day 104:

Subject: Any questions?

Body:

I just wanted to shoot a quick email to check in and see if you need anything or have any questions in regards to the Real Estate Market? Your Home, etc..?

I am always here to help, please feel free to call, text or email anytime if you need anything!

Sincerely,

Drip 10/ Day 150: 

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Drip 11/ Day 195:

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Drip 12/ Day 240:

Subject: Any questions?

Body:

I just wanted to shoot a quick email to check in and see if you need anything or have any questions in regards to the Real Estate Market? Your Home, etc..?

I am always here to help, please feel free to call, text or email anytime if you need anything!

Sincerely,

Drip 13/ Day 285:

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Drip 14/ Day 330: 

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Drip 15/ Day 375:

Subject: Any questions?

Body:

I just wanted to shoot a quick email to check in and see if you need anything or have any questions in regards to the Real Estate Market? Your Home, etc..?

I am always here to help, please feel free to call, text or email anytime if you need anything!

Sincerely, 

Drip 16/ Day 420:

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely, 

Drip 17/ Day 465:

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Drip 18/ Day 510:

Subject: Any questions?

Body:

I just wanted to shoot a quick email to check in and see if you need anything or have any questions in regards to the Real Estate Market? Your Home, etc..?

I am always here to help, please feel free to call, text or email anytime if you need anything!

Sincerely,

Drip 19/ Day 555:

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Drip 20/ Day 600:

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Drip 21/ Day 645:

Subject: Any questions?

Body:

I just wanted to shoot a quick email to check in and see if you need anything or have any questions in regards to the Real Estate Market? Your Home, etc..?

I am always here to help, please feel free to call, text or email anytime if you need anything!

Sincerely,

Drip 22/ Day 690:

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely, 

Drip 23/ Day 735: 

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Drip 24/ Day 780:

Subject: Any questions?

Body:

I just wanted to shoot a quick email to check in and see if you need anything or have any questions in regards to the Real Estate Market? Your Home, etc..?

I am always here to help, please feel free to call, text or email anytime if you need anything!

Sincerely,

Drip 25/ Day 825:

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,

Drip 26/ Day 870: 

Subject: 90 Day Home Valuation Check In…

Body: I hope you are having an amazing day! One of the services I like to offer Homeowners in the area is a “Detailed Home Valuation Report” every 90 days… to help you always know the current market value of your home.

There is ZERO pressure, no obligation and no hassle… these are 100% free reports! Why would I do this? Being 100% honest with you, I do this to bring you something of value in hopes that if and when you ever decide to “Sell” or “Buy” that hopefully you have appreciated these reports, that you think of me if and when that time ever comes, and give me the opportunity to interview for the job.

Again there is no hassle, no obligation and zero pressure….

If you would like an updated market valuation report on your home, just reply back to the email and say “Yes I would like an updated report” and I will get that to you within the next few days.

Have an amazing day and please feel free to reach out anytime if you need anything!

Sincerely,