There are plenty of times and situations for one reason or another, you only seem to get emails but no phone numbers. Or maybe you just prefer running lead gen ads only getting emails… Who knows! Regardless, this drip campaign is for you!
It’s designed to follow up with and convert property inquiry leads into piping hot clients! It doesn’t matter if where the lead comes from (i.e. facebook, Instagram, lead ads, Zillow, realtor.com, your own listing, etc.) so long as they inquired about a specific property, gave you their name, and email address, you’ll be able to convert them into a buyer.
*How To Delete The unsubscribe Button
This drip consist of 22 unique personal emails and will last for 400 days.
*Please note: Email only leads are hard to convert. They just are…Not everyone checks their email, it’s easy to get flagged by the spam filter, not to mention that it’s hard to stand out in an inbox. That said, I’ve had about a 20% success rate with this drip (which is HIGH for email only). I’m confident that this drip can also bring you a higher than average success rate!
NAME = Clients First Name
ADDRESS = Address the lead inquired about
YOURNAME = Is YOUR first name
YOURPHONENUMBER = Is your cell or office phone number
CONTACTSOURCE = Where the lead came from
New Lead: Property Inquiry: Email Only (No Videos)
Immediately: Task Reminder
Add lead to property alerts matching the home they inquired about.
Immediately: Email #1
Subject Line: Thank You For Your Interest in ADDRESS NAME
Hi NAME,
Thank you so much for your interest in ADDRESS!
When would you like to schedule a showing? Or are you just getting started in your home search?
PS: Please feel free to call or text me anytime at YOURPHONENUMBER
Sincerely,
Day 1: Email #2 @8am
Subject Line: Missed Call NAME…
Good Morning NAME,
Funny story, I was looking around for your phone number for probably 20 minutes to see how I could help regarding your interest in ADDRESS. But I then I realized that I never had it in the first place. Lol
I totally thought I lost. 😉
Anyways, how can I help? Wanna schedule a showing?
Sincerely,
Your Realtor
Day 3: Email #3 @10am
Subject Line: Are You Still Interested In ADDRESS?
Hey NAME,
YOURNAME the Realtor here.
Just wanted to check in again regarding your interest in ADDRESS?
Anything I can do for you?
Your Realtor
Day 6: Email #4 @4pm
Subject Line: Not Interested…Got it!
Hi NAME,
I’m guessing you’re no longer interested in ADDRESS… No problem! I’ve send you a few more similar homes I really think you’ll like. Did you get them?
-YOURNAME
Day 11: Email #5 @9am
Subject Line: The value of knowing your market
NAME…Understanding the ways in which your specific market is shifting is essential to securing the best deal on the real estate you invest in. We are experts in understanding how the market moves, and I’d love the chance to sit down and answer any questions that have come up during your search.
Have a few minutes today or tomorrow for a quick call?
Regards,
Day 17: Email #6 @10:15am
Subject Line: It’s Complicated NAME…
Hi NAME
I hope all is well!
I quickly wanted to reach out and let you know that if you EVER have any questions about the home buying process or ANYTHING I’m always here to help.
It’s no secret that real estate contracts, navigating the market, negotiations, title, escrow, and all that jazz is complicated… Even selling your house while buying is complicated.
Please don’t be shy about asking. I’m more than happy to answer any of your questions or even meet you at my office or grab a cup of coffee and go over the entire process with you. Though, if you feel confident in the home buying process no worries! I’m here to help.
Sincerely,
Your Realtor
Day 23: Email #7 @11:45am
Subject Line: Update
Morning NAME… Or afternoon? I guess it’s still morning 😉
I was just hoping to hear back from you and get an update about what’s going on? Regarding your home search that is…
My goal is to provide the highest level of customer services and to earn your business for life.
Tell me…How I can I best help you with your home search? Or maybe a better question would be. What has been the most difficult thing so far with your home search?
Let me know!
Your friendly Realtor 🙂
Day 30: Email #8 @9am
Subject Line: Monthly Home Search Check In
Good morning NAME
How is your home search going so far?
Anything homes that catch your eye?
Anything you’d like to see?
Your friendly Realtor
Day 45: Email #9 @5pm
Subject: It’s all in the details
NAME…Sometimes, the price of real estate can vary dramatically due to minute details about the way the home is built or the property is laid out. I’m here to help you make sure every small factor is counted when you’re considering where to put your hard earned money.
I have built my business by providing top notch service to everyone from first time buyers to seasoned investors.
Give me a ring and let’s chat! YOURPHONENUMBER
Day 60: Email #10 @7:15am
Subject Line: Monthly Home Search Check In
Hello NAME,
Hope all is well with you 🙂
Just wanted to double check on the homes I’m sending you. Do they still match what you’re looking for? Any fine tuning to the search you’d like me to make?
Have a good day!
Sincerely,
Day 75: Email #11 @1pm
Subject Line: Exclusive List Of Homes For Sale
Hi NAME,
I know you’re probably not in the market, but I’ve been handing out “HOT LISTS” of new houses to my other clients and they’ve been really popular.
Would you like one?
Your Realtor
Day 90: Email #12 @10:30am
Subject Line: Friendly Realtor Home Search Check In 🙂
Good day NAME
Just doing my monthly home search check in!
How is your home search going?
Anything you’d like to take a look at?
Remember I can always get you a video tour of any home if you’d like 🙂
YOURNAME the Realtor
Day 120: Email #13 @1pm
Subject Line: Monthly Home Search Check In…
Afternoon NAME
As always, I hope everything is fantastic with you.
Wanted to make sure the homes I’m sending you are still relevant.
If not, let me know so I can adjust the settings.
Your Realtor
Day 150: Email #14 @8:30am
Subject Line: Monthly Home Search Check In
Good morning NAME
I hope your Month is going great!
Just checking in to see how your home search is going… Do you need anything?
Remember no rush or pressure if you do don’t…. just wanted to check in 🙂
If you need anything I am available… feel free to Text, Call or Email anytime.
Have a great day!
Sincerely,
Day 180: Email #15 @7pm
Subject Line: Late Night Home Search Check In
Good evening NAME,
I’m just working late and I thought I’d check in and see if you needed anything.
How’s the house hunting going? Have any questions? Any homes you’d like to see?
Let me know if I can be of assistance!
Good night 🙂
YOURNAME The Realtor
Day 210: Email #16 @12:30
Subject Line: Monthly Home Search Check In
Good afternoon NAME
I’m just doing my monthly home search check in 🙂
How are you? Do you need anything?
I wanna make sure I’m giving you the best service possible.
Please let me know if I can help in anyway regarding your home search.
Your friendly Realtor
Day 240: Email #17 @7am
Subject Line: Monthly Home Search Check In
Good morning NAME,
I hope all is well!
Also wanted to make sure you’re getting all the new listings I’ve been sending you.
See any that you want to check out?
I’d be more than happy to arrange a private showing 🙂
Your Realtor,
Day 270: Email #18 @10:15am
Subject Line: It’s Complicated NAME…Home Search Check In
Hey NAME I hope all is well!
Instead of doing the usually monthly home search check in I just wanted to send you a quick reminder. If you EVER have any questions about the home buying process or ANYTHING I’m always here to help.
It’s no secret that real estate contracts, navigating the market, negotiations, title, escrow, and all that jazz is complicated… Even selling your house while buying is complicated.
Please don’t be shy about asking. I’m more than happy to answer any of your questions or even grab a cup of coffee and go over the entire process with you. Though, if you feel confident in the home buying process no worries! I’m here to help.
Sincerely,
Your Realtor
Day 300: Email #19 @8:45am
Subject Line: Monthly Home Search Check In
Morning NAME,
It’s that time again! Your no pressure home search check in 🙂
Is there anything I can help you out with?
As you know, customer service is my #1 goal. So if you ever need anything don’t be afraid to ask!
Your friendly Realtor!
Day 330: Email #20 @3pm
Subject Line: Monthly Home Search Check In
Good afternoon NAME, wanted to see if there are any homes out there that you like?
Anything you wanna see? Video tours you’d like? Etc? Don’t be shy to ask 😉
YOURNAME the Realtor
Sent from my iPhone
Day 360: Email #21 @12pm
Subject Line: Annual Home Search Check In
That’s right NAME, we’ve officially moved on from monthly home search check in to annual home search check in lol.
As always, I wanted to reach out and see if you need anything regarding your home search?
Any questions? Homes you wanna see? Wine I can send you?
Ok maybe not the last one… Actually yeah the last one!
Let me know if you need a bottle or two 😉
Have a great day!
YOURNAME the Realtor
Day 375: Email #22 @10am
Subject Line: Goodbye NAME
NAME… I take it you don’t actually need any help finding a new home or you’re no longer in the market for a new home.
No worries! I won’t bother you anymore…
Goodbye NAME
Sincerely,
Day 400: Task Reminder
Add old lead batching tag.
