Pros And Cons of Joining Real Broker (Why It’s Bad)
https://www.youtube.com/watch?v=2kdkCJzpW-cToday we are going to be talking about the pros and cons of Real Broker. Is it a good brokerage or is it absolutely bad? Let's jump into it with…
IDX: Checking In: Tri Weekly Touch: TEXT ONLY
This drip is designed to work as a “touch point” for leads that are passive/selective with their home search. It is a low pressure “checking in” type of message with few calls to actions. Great for any lead that you are not actively showing homes too.
Talking To: Requested Phone Call About Specific Property: Didn’t Answer Phone
This drip is built for leads that inquired about a particular property, scheduled a phone call or call back time and didn’t answer their phone. It is designed to reengage these leads to set another appointment. It consist of 4 emails, 5 phone calls, and 8 text messages all designed to reengage the lead.
Timeline Established: 1+ Year Out
This drip is designed for leads that are a year or so out from buying a house. Remember, clients usually buy within half the time that they tell you to reach out so it’s important to stay in touch consistently. This is a 45 day touch that’s composed of mostly “checking in” messages. Half automated, half personal touches.
Timeline Established: Reengagement Campaign
This drip campaign is designed to work with other Timeline established campaigns. The way it works is other timeline established campaigns act as touch points until such a time the lead wants you to follow up with them. Example: Say a lead wants you to follow up with them next summer, you’d add a task reminder for you to put that lead on this Timeline Established: Reengagement Campaign for the date that they want you to follow up with them.
New Lead: Property Inquiry: Email Only (No Videos)
There are plenty of times and situations for one reason or another, you only seem to get emails but no phone numbers. Or maybe you just prefer running lead gen ads only getting emails… Who knows! Regardless, this drip campaign is for you! It’s designed to follow up with and convert property inquiry leads into piping hot clients! It doesn’t matter if where the lead comes from (i.e. facebook, Instagram, lead ads, Zillow, realtor.com, your own listing, etc.) so long as they inquired about a specific property, gave you their name, and email address, you’ll be able to convert them into a buyer.
BOOST: Requested Video Tour VR
Boosts are designed to be quick little drip campaign that reengage clients or provided requested information. In this case, a client either request a 360/VR video tour of a particular home or looked at one home many times that you think they might be interested in (should be able to track client activity on home search website) and you went out took a VR tour.
Facebook Leads – Lists Of Homes Ads (5 Years)
This drip campaign is designed to turn facebook buyer leads into piping hot real estate clients. This drip will continue to convert leads for up to 5 years. Generating leads in 2019 is no longer a struggle. In fact, it is arguably one of the easiest things to do now. However, converting them into clients is another matter.
Boost: IDX Any Homes You’d Like To See?
This drip is designed to reengage old or new leads that are currently browsing for homes on your website and who you’re not in regular contact with. Ideally, your IDX/home search website should allow you to track and see who is actively looking at homes for sale. Once you identify someone who is active on your website and are not in regular content with, put them on this drip so you can start a conversation and sell them their dream home!
Not Right Now: Checking In: 25 Day Touch
This drip is designed for anyone that isn’t interested in buying right now or you aren’t sure where they are going. The goal of this drip is to act as a touch point and reminder that you are here and ready to help the lead if they need anything.