Chime vs Brivity: Which real estate CRM is better?
In the world of real estate, customer relationship management (CRM) tools are an indispensable asset. CRM software can aid you in managing your client base, sales, marketing, and follow-up activities. It can also help you automate repetitive tasks, simplify your workflow and improve your productivity. Two of the leading CRM solutions in the real estate market are Chime and Brivity.
In this article, we will dive deep and compare Chime vs Brivity, to help you make an informed decision about which CRM tool is more suitable for your business needs.
The basics
Chime CRM
Chime CRM is a cloud-based platform designed to help agents automate their business workflows. With Chime, you can run automatic marketing campaigns, manage leads, follow-ups, schedule appointments and send notifications. You can also customize your lead capture forms, website branding, and integrate it with 2000+ third-party apps. Chime’s pricing starts at $499 per month/agent.
Brivity CRM
Brivity CRM is an all-in-one solution tailored especially for real estate agents. It allows you to manage leads, transactions, and communications from a single platform. Brivity offers several innovative features, such as lead routing, transaction tracking, and a seller communication portal. You can also use it to manage your team, automate checklists and tasks, and much more. Brivity’s pricing starts at $99 per month/agent.
Features Comparison
Lead management
Both Chime and Brivity offer lead capture forms, CRM management, and follow-up automation. However, Chime’s lead distribution algorithm is more advanced, and it allows you to route leads based on specific criteria, such as location, budget, and status. Brivity’s lead management system is simpler and focuses more on prioritizing leads based on hotness and responsiveness.
Marketing automation
Chime provides an advanced marketing automation system that can schedule automatic follow-up emails, text messages, and social media posts. It can enable you to create smart campaigns based on demographic, behavioral, and location data. Brivity’s marketing features are less sophisticated, and it only offers basic email marketing templates.
Transaction management
Brivity’s transaction management system is more robust than Chime’s. With Brivity, you can manage every stage of the buying or selling process, create checklists and reminders, and collaborate with clients and service providers. Chime’s transaction management system is more geared towards automating paperwork, forms, and signatures.
Mobile app
Chime has a mobile app that can sync your data across devices, send notifications, and track your activity. It also includes a digital business card scanner and a map-based search tool. Brivity’s mobile app is less comprehensive, and it only allows you to access your tasks, calendar, leads, and contacts.
Which one is better?
Choosing between Chime and Brivity depends on various factors, such as your business model, budget, team size, and workflow preferences.
If you are a solo agent or a small team and looking for an all-in-one solution that won’t break the bank, Brivity might be a better fit for you. It provides all the essential features you need to run your business effectively, with personalized support and training.
On the other hand, if you are looking for a more sophisticated and customizable CRM that can scale with your business needs, Chime might be a more suitable choice. It has more extensive integrations, advanced lead management, and a powerful marketing automation system that can help you generate more leads and convert them into clients. However, it comes with a higher price tag and requires some technical knowledge to set up and operate.
Conclusion
Both Chime and Brivity are excellent CRM tools that have unique features and benefits. By understanding their similarities and differences, you can choose the right CRM solution that aligns with your needs, goals, and budget.
Are you interested in learning more about Chime CRM? Sign up for our free Chime CRM Course and get access to free smart plans that can help you automate your business and save time. And don’t forget to leave a comment below and let us know which CRM tool you prefer: Chime or Brivity?
Visit thelazyagent.com to learn more about our real estate training company that can teach you how to automate your business and scale your success.
References
- Chime CRM website
- Brivity CRM website
- Chime vs Brivity: Which is the better CRM for real estate agents?
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