STOP Generating Real Estate Leads (Do This Instead)

Why Following Up is Crucial for Success in Real Estate

As a real estate agent, generating leads is important, but following up with those leads is even more crucial for success in the industry. Many agents spend countless hours trying to generate leads and end up neglecting the follow-up process. However, it’s important to remember that real estate is all about building relationships, and following up is an essential step in this process.

The Problem with Neglecting Follow-Up

When agents neglect the follow-up process, they risk losing valuable leads, stagnating their business growth, and missing out on potential referrals. Even generating countless new leads is not a guaranteed success if an agent doesn’t utilize the leads effectively.

Nurturing Relationships

When a potential client shares their contact information with you, they are giving you their trust. It’s important to acknowledge that they are seeking someone they can trust when they approach you as a realtor. Therefore, it’s crucial to nurture your client relationships with regular follow-ups and meaningful interactions.

As emphasized by, building relationships with clients is the key to automation and sustainable real estate success. Their training courses and coaching programs have a wealth of resources that are designed to help realtors automate their business while nurturing strong client relationships.

Utilize Automation Effectively

Many successful real estate agents use automation tools to streamline their follow-up process. With customer relationship management (CRM) platforms, real estate agents can track their interactions with potential clients and schedule automated reminders to follow up. With proper use of these tools, agents are able to spend more time cultivating relationships rather than worrying about missing follow-up opportunities.


In conclusion, real estate is all about building and nurturing relationships. Focusing on generating leads alone is not enough if agents aren’t actively nurturing those leads. By effectively following up with leads, agents can develop robust relationships with their clients and ultimately experience success in their business. Utilizing automation tools like CRM platforms can also help streamline the follow-up process while saving time for agents. Remember that relationships are the key to success and, as an agent, your focus should be on building and nurturing these relationships.

Ready to take your real estate business to the next level? Check out for more resources and training opportunities.

Are you ready to join Real Broker LLC and take your real estate business to the next level? Join Real Broker now and make sure to use me, Tommy Mutchler, as your sponsor. You can also learn more about Real Broker on my website: The Lazy Agent.

If you have any questions or would like to discuss your options, feel free to book a call with me. I’d be happy to talk with you!

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Real Broker
Tommy Mutchler

Real Broker, LLC Explained – Full Guide & 2024 Review

Real Broker, also known as Real, is an innovative, cloud-based real estate brokerage that leverages cutting-edge technology to provide a modern, efficient, and supportive environment for real estate agents. Founded in 2014, Real has experienced rapid growth and now operates across the United States and Canada. The company focuses on empowering agents with a suite of tools, resources, and training to help them achieve success in their real estate careers.

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